SoccerShape

A soccer-infused fitness class developed by professional athletes that have played around the world, and are stars of professional soccer teams, The Miami FC and NY Cosmos. When they expanded their classes to NYC area in the summer of 2018 I teamed up with their co-founders as a creative creative director and photographer. I consulted with them to fine-tune their branding through fresh photography and video direction, and worked on refining creative guidelines through crisp storytelling via social platforms that resulted in partnerships with nonprofit group Street Soccer USA and NYCFC.